“Designing Brand Identity” by Alina Wheeler

Over three years ago, back when my friend Noelle and I were first starting Femina Photo + Design, a designer friend Alina Wheeler was in the middle of revising her newest edition of her book, “Designing Brand Identity”. Alina had seen our newly launched site branded in black and white equipped with our 5-month-old logo. She liked the logo so much she asked to use it in her book when the newest edition was released. The logo’s favicon is featured on the cover, which at the time – just having graduated college with nothing to show except my expensive art degree and a few “big checks” from a couple of freelance gigs – was really exciting for me. And to be honest, still makes me smile. Her book is a fantastic guide to building a strong brand identity and a must-have for graphic designers everywhere.

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