To many, KIWI had become a forgotten all-American brand. Those who are familiar with the name most often think of their iconic tin can, which contains the strongest, long-lasting shoe polish around. When we were pitching this brand, we took the opportunity to interview the people who knew the product best: shoe shiners. Having used the product ourselves, it wasn’t surprising to us to learn that all the professional shoe shiners in NYC, Philadelphia and beyond still use KIWI over any other brand out there. It was clear that KIWI still has a strong hold in the shoe care industry. So when it came to advertising some of their “newer” products it was important to campaign them with the same amount of gusto that was held by the passionate shoe shiners.
Storyboard sketches by Scrappy Dog; Photography by Philip Rostron of Instil Productions.

Comcast Sportsnet

Billboard concepts for Philadelphia’s Comcast Sportsnet.

Apollo Health Street

As a leading provider as a healthcare solutions company, Apollo Health Street had a few things in mind to stay on top of their game. Updated website, tradeshow elements, and business cards was a sure way to give to rejuvenate their brand while unifying their national and global offices.

Iron Andy Foundation

Identity, website and brochure provided for a growing non-profit foundation. The Iron Andy Foundation’s mission is to provide both financial and emotional support for those battling chronic illnesses to allow people the opportunity to live their best life possible.

Kids Tri

Logo, photography, and ads created for “Kids Tri”, a national children’s triathlon competition. AmerisourceBergen’s Good Neighbor Pharmacy joined forces with Lifetime Fitness to sponsor competitions. The event was created to raise awareness of juvenile diabetes and promote healthy, active lifestyles.

Muralo Paint

An independent family-owned paint company was striving to maintain their place among the bigger brands represented by large department stores. Muralo has both the quality and the passion for the painting industry that all painters look for. The new package designs kept them fresh and relevant, while illustrating the paint’s top selling points.

Dental Ez

DentalEZ is one of the leading manufacturers of dental furniture, lighting and oral equipment in the dental industry. This brochure was for one of their higher-end chairs, Simplicity, the Mercedes Benz of dental chairs. Art direction included concept, directing the photoshoot, and actual design of the brochure.

Shore Memorial Hospital

Mini annual report piece completed for Shore Memorial Medical Center. The doctors and staff of this modern medical center are trained in some of the most advanced technology and are some of the most compassionate individuals around. There’s certainly a level of sophistication Shore Memorial possesses, and that was easy to show through this simplistic and elegant design.